There are, of course, many ways to describe an idea. The Idea Frame is a neat way of defining an idea to summarise it quickly and concisely. It’s important to be able to do this as it will help us recall our idea, communicate it better to others and make decisions about the idea.
“Research turns money into ideas;
innovation turns ideas into money”.
Anon
Use in conjunction with PPP Filter to rate how productive, practical and pioneering our idea is compared to others.
Elaborate on your idea using Sketch Templates.
Use Unmet Need to understand our users better.
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