Ensure innovations are designed to satisfy specific user needs.
Use the Personas tool to get an understanding of the people you are innovating for.
Use the Unmet Need tool to uncover real and specific user needs.
Sign up for 100%Open updates.
View our SlideShare presentations.
Terms and conditions.
18 Finsbury Square
+44 (0)203 889 5560
Don't have an account yet? Register here for free.