Just before we spun out from Nesta I was interviewed by the London Business School about open innovation about the work we had been doing at Nesta and were planning as part of our spin out agency 100%Open. This was as part of Prof Linda Gratton’s Future of Work programme. I’ve included the full video below with an overview of the main points covered.
00:10 What do we mean by open innovation?
00:32 How is open innovation different from traditional innovation?
01:41 What was/is Nesta’s role in supporting open innovation?
03:55 How important is open innovation now?
04.35 Which companies have you worked with and how have you worked with them?
05:30 How does successful open innovation happen in practice?
06:33 Open innovation is a U-shaped process
07:25 What are some of the barriers to open innovation?
08:58 Becoming the partner of choice
10:25 How to deal with intellectual property in open innovation?
11:57 The intellectual property “airlock”
13:07 The importance of momentum in open innovation
14:38 Keep communicating outside
16:22 Spotting opportunities or competition outside your core business
18:50 Summary and rationale for spinning out 100%Open