We have just launched a brand new consumer co-creation project with Shockwaves. It’s targeted at 16-26 year olds and is all about how the web can be useful to your hair! The incentives are lots of hair product giveaways as well as 6 x £100 worth of iTunes vouchers for the best ideas and the best participation in the community. We think it’s a much smarter way of doing market insight research using a mixture of crowdsourcing and social media analysis. If you want to learn more then please get in touch via firstname.lastname@example.org. Else if you want to participate or know anybody who might please check it out, or like or share this link.