I’m delighted to announce that 100%Open won the MRS 2016 Insight Management award with their Swiss partners Catalyx. It’s great for a crowdsourcing case like RED Innovation to be recognised by the market research industry and this points to the growing use of online platforms for generating insights as well as ideas. Versatile things, crowds!
It was also gratifying to win against some stiff competition from larger companies like Camelot, British Gas and Heathrow Airport. Here’s what the judges said:
“RED Innovation is a fascinating case study and a fantastic example of how data from the front line can be synthesised and used to make a real difference. Catalyx and 100%Open included a huge range of data and the work had great impact.”
“This ticked multiple boxes: generating insight where it was needed, delivering it, acting on it to produce innovative solutions to benefit people in need. Great!”