We re-invented innovation for the International Committee of the Red Cross.
A crowd project

Red Cross.

Sector: Charity

Our brief: How can Red Cross staff, partners and beneficiaries help victims of conflict and disaster in innovative ways?

What we did: In partnership with ICRC we created a long-term collaborative innovation strategy for the Red Cross movement. With our Swiss partners Catalyx we designed and ran RED Innovation, a global platform to crowd-source insights and ideas and develop prototypes.

What happened: In the first year RED Innovation grew to over 1,000 members in 127 countries. We ran 8 strategic innovation challenges, received 114 ideas and created 7 prototype services that are now being developed in partnership with organisations like CERN in Geneva.