
Sector: Charity
Our brief: How can Red Cross staff, partners and beneficiaries help victims of conflict and disaster in innovative ways?
What we did: In partnership with ICRC we created a long-term collaborative innovation strategy for the Red Cross movement. With our Swiss partners Catalyx we designed and ran RED Innovation, a global platform to crowd-source insights and ideas and develop prototypes.
What happened: In the first year RED Innovation grew to over 1,000 members in 127 countries. We ran 8 strategic innovation challenges, received 114 ideas and created 7 prototype services that are now being developed in partnership with organisations like CERN in Geneva.
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