Maslow’s hierarchy of needs describes ‘need progression’: from those that are primitive and physiological in nature to psychological ones that relate to personal growth and ‘self actualisation’. Once needs on a given level are met, the individual moves ‘up’ a level and no longer prioritises needs on the lower level.
Is there a pyramid for businesses? How high up is the need to collaborate? To encourage corporate open innovation, do we need to first help organisations address needs that sit towards the base of the pyramid?
Whatever the pyramid looks like, I think most organisations would place ‘the need to collaborate’ too high up. We need to convince the world to push it down towards the base. By sharing what we know about corporate open innovation, NESTA Connect can hopefully convince organisations that collaboration could be more essential for survival than they think.