People First

So it’s 0403 on November 5th and Barack Obama has just been called as the next President of the United States.

A lot has been spoken of the role of technology and social media in his extraordinary campaign and the election as a whole. And of course I have to wholeheartedly agree that it has been utterly ground-breaking and certainly could be considered truly disruptive in its context.

But through our projects, we here at NESTA Connect continue to learn over and over again, that while process and technology are so important…to truly guarantee success, we have to recognise that it’s ultimately all about people.