I love film festivals, and the London Film Festival is one of my favourites.
This year, NESTA is sponsoring a London Film Festival Fringe event, called Power to the Pixel. Director Liz Rosenthal describes the event as looking “ahead to where the power of the internet and digital platforms can offer new opportunities for those creators and companies that can no longer effectively function within the old film business model”.
Of course, there are plenty of traditional film businesses trying to understand these opportunities also.
Showcased at Power to the Pixel were some of the most innovative creative and business tools from around the world. Here are some of them:
PlaceVine – brings content creators and brand owners together to create sponsored content. Check out Shane Meadows Somers Town for an example. Would you guess that his short film was fully funded by Eurostar?
M dot Strange – talked about how to make a $70 million (style) feature film in your bedroom, and then show the world how to do it for yourself via YouTube. He uses his social network of admirers as zombie extras who then virally market the movie. And then they subtitled it into 17 languages. For free.
Wreck a Movie – gives film-makers a platform to crowd-source their own production using social networks. Timo Vuorensola explained how he and some friends went from space cadets in Star Wreck: In the Pirkinning to selling war bonds to fund animated feature that satirises Moon-based Nazis in Iron Sky.
All of the talks will be up on the Power to the Pixel website soon.
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