Did video kill the radio star?

It can be quite difficult to communicate the underlying ideas and concepts that our projects are based on. It is also quite difficult to succinctly present the things that we learnt from any given project. So, as well as using video ethnography to evaluate our projects, we've been experimenting with the use of video as a form of communication.

There are a number of videos now on our website, for projects such as the P&G Open Innovation Challenge and Crucible. There are lots more here.

We'd love to get some feedback about how effective you think this approach is.


  1. Your videos are great. They need to be content-rich and *short* to work, don’t they.
    I’ve been using video lately as a way of ‘disseminating’ academic stuff (gratuitous plug: http://www.theory.org.uk/video ) and it seems to work well.
    For instance i did a public lecture in November (kindly supported by NESTA) and 230 came to the physical event but another 3,000 have watched my video summary of it on YouTube (all the key points in 9 minutes!).
    It makes it hard to remember why it is that we are suddenly ‘discovering’ video!? The answer is that it’s now reasonable to expect that most (or many) web-viewers have broadband, i guess.
    Also, i never wanted to have to wave round a video camera before, or muck about with tapes (no matter how mini or digital!), but then i got a £130 Sanyo Xacti video camera which records MP4 files directly onto an SD card, so it’s super easy to get it into your computer (and therefore edited and out into the world). *And* because it’s a cheap camera i don’t worry too much about breaking it. *And* i like the lo-fi YouTube aesthetic. I have learned to suppress my natural perfectionism and love the immediacy of it.

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