Before you consultants get on the phone to berate me let me explain! I have at various times been a consultant, an advertising planner and a design strategist and this has been both fun and demanding. But in these types of companies you are a hired hand. All the ideas, products, ads and strategies that people hatch in these service businesses belong to their clients. No-one seems to complain and this works well enough. You do get the odd grumble about consultants swanning in to a business they know nothing about, making pronouncements and swanning off again. This is balanced by the value they add through their external perspective and objectivity. But what if there were another way? My work here at NESTA on open innovation has got me thinking about this. The defining concept of open innovation is that the person that has the ideas keeps the rights to them. The client then buys/rents/shares the IP and the inventor/creative becomes less of a jobbing tradesman and more of a business partner. What would happen if we transferred this principle to consultancies? Could management consultants deliver and run projects? Could designers and architects get much further than the drawing board? Could innovation consultants actually make new stuff? It would be great to hear your views on this. I’m calling it Consultancy 2.0.