Preparations are progressing well for the P&G Open Innovation Challenge. British Design Innovation is fielding dozens of enquiries from designers and innovators (it’s looking like the total will be over 100 applicants!) and there is much interest from various leading business units within P&G. I briefed Jonathan Kestenbaum on the project’s aims and methods for his meeting with Ian Pearson, the new Science Minister. Hope it went well. I’ll blog again as things ramp up towards our launch briefings in Design Week in September.