Here at NESTA, we often discuss the role of creativity in innovation.
My tentative conclusion so far is that great artists or creative thinkers always challenge the status quo – and that’s why they’re useful to the innovation agenda.
Having the desire to change things and the ability to ask "Why-not?" seems as characteristic of the good artist as it is of the good entrepreneur.
An oft-asked question is whether this can be taught or harnessed.
Gordon Torr explores this in his new book – Managing Creative People – worth a read.