Ownership isn’t Everything
I was heartened to read this today. It’s Tesla the electric car company giving away its intellectual property to anyone who wants to use it. Given that the automotive market is fiercely competitive and not given to bouts of altruism this is a remarkable story.
Admittedly Elon Musk has an innovator’s motivation for doing this. He is trying to foment an electric revolution in a conservative sector. And one on the best strategies for doing this is to create a new market. Sharing IP is a great way to do this. So is this an isolated case?
In a completely different market I also read this article recently, Why Ownership is so Yesterday. Here Dominic Mills advances a similar argument to that of Elon Musk, noting that ‘the Unilevers of this world won’t necessarily own the technology they help bring to market. They might get the chance to buy the company, but the more entrepreneurial developers will prefer the licence model”.
So where does 100%Open stand? As we said in our article IP=Intellectual Paranoia We believe that innovation isn’t just about ownership. It’s about generating value for those who invent and commercialise new products. 100%Open has always existed on the principle that we want people to ‘steal with pride’ our IP and methodologies. We believe that business as a whole should be more open and that this would benefit large and small companies alike.
To that end we will shortly be launching our free 100%Open Innovation toolkit for you to download and play with. Watch this space!