Convergence of Media Production
Broadcasters have for years now been talking about developing content across different platforms.
When it works well – BBC’s coverage of the Olympics, Channel 4’s Big Art Project – it is wonderful.
But TV producers and digital production companies have traditionally faced a key barrier to innovation. Their differing business models, ways or working and the issue of intellectual property ownership have meant that collaboration to produce convergent content is more difficult than it ought to be.
NESTA teamed up with PACT to sort it out, and they have produced some useful legal templates and a guide to allow firms to contract more easily to work together.
What we’d like to know is whether they can be used outside of these media sectors. If relevant to your business, please feel free to try them and let us know?
Jon
By David Simoes-Brown, Sep 4, 2008
