Battle of the Brands

Noah Brier has recently set up a new site called Brand Tags that does what it says on the tin. If you ever wondered what others felt about Pepsi and a stack of other brands, you can find out by looking at its tag cloud.

More fun, though, is the Battle Mode – the idea that some brands are stronger than others. Thanks to his innovative use of web 2.0 technology, we have a collaborative (and user-generated) brand ranking.