Blueprinting is an open innovation process that uses insight and collaboration to create a compelling new service proposition. Using this method we can break down a new service or process into its component parts and think systematically about creating a valuable and connected user journey.

A Service Blueprint is a template for the design and delivery of the visible physical and informational aspects of a service innovation, as well as the ‘invisible’ people, rules and tools behind the scenes needed to deliver it successfully.

“A blueprint encourages creativity, preemptive problem solving and controlled implementation.”

Lynn Shostack