Shockwaves project nominated for a Disruptive Innovator Award.
Next Generation Market Research.
A crowd project

Procter & Gamble.

Sector: FMCG

Our brief: What new ideas can consumers create for Shockwaves, Ariel, Febreze, Mr. Proper, Ambipur, Fairy and Flash?

What we did: We designed and ran several Consumer Co-creation Crowds in Europe and Russia to discover original insights and created new ideas for communications, products and packs.

What happened: Procter and Gamble has sourced original ideas for new above-the-line and social media communications as well as new products, packs and claims. The company has also tested and improved advertising copy across many markets.