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100%Open blog

What Makes Crowds Clever?

100%Open has had a run of three really successful online crowds recently that appear to have been of above average productivity and intelligence. For example we've run our first Russian community for P&G household care brands and have kicked off another P&G community in the UK for laundry sector. And closer to home Water Talkers, ...

Do You(th) have the X Factor?

As part of the European conference Advertising Week 2015, 100%Open is running FutureVote with our friends The Advertising Association, The Ideas Foundation and News UK. With the general election around the corner we thought it would exciting and important to look at encouraging more young people to engage with ...

Reality Start-Up TV

We were recently asked to comment whether TV shows like Dragons' Den and The Apprentice are good for British business. When these programmes were first aired they were highly entertaining and a real boost to the idea that entrepreneurship is for everybody. However I have always felt that they portray a very warped sense of ...

VC to CV

Who'd be a venture capitalist in 2015? In spite of the evergreen nature of BBC TV's Dragon's Den with its photogenic piles of cash it seems there are countervailing trends that are emerging in how start-ups and SMEs can access the funding they need to grow. Here we examine three alternative ways that are ...

Copy C0py Now!

How much do you have to distort a figure of Mickey Mouse for it to no longer infringe Disney’s copyright? In other words how much do you have to modify somebody else’s idea before you can call it your own? The ...

Welcome to Water Talkers

Water is such a precious and finite resource but most people don't really realise it, especially in the UK where it rains a lot. It is very easy for us to take water for granted but it is vital to our wellbeing and also in ensuring there is food to ...

Innovating Into the Unknown

Do you sometimes find it is hard to understand what is really going on? Or are you ever uncertain about what you should do next? If so you are most definitely not alone. In this era of endless connectivity, information obesity and organisational complexity, a common response for many people can ...

Science Will Eat Itself

CERN is one of the most amazing places on earth and remains one of humankind’s greatest achievements. Big science, big technology, big government collide in the exploration of new knowledge and insights into the nature of the universe. The age-old argument is that we invest in this kind of blue skies ...

What’s the Story?

The art of storytelling is hugely undervalued and under appreciated in business, especially in technology and innovation circles. We may all deal in facts and figures yet all that most people really want and remember are great stories. With this in mind, we ...

The Global Innovation Imperative

Excessive consumption, information overload, unsustainable growth, and spiralling inequality are complex global challenges that require unprecedented levels of coordination and cooperation. We urgently need to move beyond traditional approaches to innovation that are grounded in traditional "mechanistic" thinking, and constrained by national or organisational boundaries. We believe there are three big ...