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100%Open blog

Six ways to co-create with your customers

How can you buy from, as well as sell to your customers? This question is counterintuitive for many businesses, yet a growing group of pioneering companies are starting to learn that when engaged in the right way, your customers can in fact be your best source of
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Always hopeful yet discontent…

The need for innovation never ceases. Whether it’s the pressure to find the next billion dollar business, or to find out how to most effectively support the most vulnerable people in our local community, there is always a very long list ...

Why not here? Why not now?

Why not here? Why not now? These two simple questions formed the theme for last Friday's TEDxGlasgow at the amazing Tramway theatre which attracted 600 people and featured a series of diverse and engaging talks from the likes of Mark Beaumont, Judy Murray (below) and ...

Customer co-creation: better out than in

Customer co-creation is increasingly better, cheaper and faster than traditional internal innovation efforts in three significant ways:
Firstly you can gauge interest from actual end customers before you invest in the risky and expensive bit of launching a new product or service. You
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TEDxGlasgow Labs

We are very excited to be the Labs partner for TEDxGlasgow on June 12th at the Tramway Theatre. The theme will be "Why Not Here?" and we will be exploring some very important and interesting challenges throughout the Labs with some ...

5 steps to building a crowd-powered business

It’s never been easier to access the best ideas, the best people or the best technologies anywhere in the world. There is literally infinite potential in the crowd of people both inside and outside of your organisation. Yet participating with ‘the crowd’ can be completely overwhelming so most people and most ...

The Altruism Economy

“Selfishness beats altruism within groups: that’s the problem. Altruistic groups beat selfish groups: that’s the solution.” David S Wilson, Binghamton University Self-interest is so hardwired into our economy that it's easy to portray altruism as fluffy and irrelevant. Yet on the contrary, altruism is the smartest strategy of any group – a company ...

What Makes Crowds Clever?

100%Open has had a run of three really successful online crowds recently that appear to have been of above average productivity and intelligence. For example we've run our first Russian community for P&G household care brands and have kicked off another P&G community in the UK for laundry sector. And closer to home Water Talkers, ...

Do You(th) have the X Factor?

As part of the European conference Advertising Week 2015, 100%Open is running FutureVote with our friends The Advertising Association, The Ideas Foundation and News UK. With the general election around the corner we thought it would exciting and important to look at encouraging more young people to engage with ...

Reality Start-Up TV

We were recently asked to comment whether TV shows like Dragons' Den and The Apprentice are good for British business. When these programmes were first aired they were highly entertaining and a real boost to the idea that entrepreneurship is for everybody. However I have always felt that they portray a very warped sense of ...