Paul Vanags, Head of Public Fundraising
Our brief: How can Oxfam encourage regular giving in a context of falling donations?
What we did: We held a series of Jam workshops to define key insights and co-create ideas. People’s finances change from month to month but they like to feel in control and informed. We used paper prototyping to explore how alternative flexible giving apps would work to give the user the best experience. This enabled a clear and detailed development brief.
What happened: Oxfam launched a new app in 2017 designed to bring supporters closer to the causes they support and put control of their relationship with the charity at their fingertips. The My Oxfam app is the first of its kind for a charity and users of the app can dial up or down the amount they wish to donate and easily manage how Oxfam gets in contact by phone, email or post. Real-life stories, live updates on emergencies and video messages from Oxfam staff on the ground will allow donors to experience the impact of their support like never before.