Grainne Arnold, Nissan
Our brief: How can we change the way people connect with cars?
What we did: Microsoft and Nissan challenged MSN readers to submit a ground-breaking idea. A judging team picked three contestants to take part in a two-day Jam workshop. Armed with selected tools from the 100%Open Innovation Toolkit, our team worked in collaboration alongside industry specialists from Nissan and Microsoft to help the finalists hone their ideas into cutting-edge technologies for the motoring world.
What happened: After the workshop a website was created to enable the public to choose a winner to get a trip to Seattle and San Diego to the visit Nissan and Microsoft’s R&D facilities. Aaron Daubney, a physics student at St. Andrews University, won with his idea ‘The Time Machine’. Aaron’s concept was an interactive artificial intelligence that optimises your time in the vehicle.