"100%Open helped us explore the true potential of open innovation and act our way into a new way of thinking.”

Senior Director, Innovation

A think project


Sector: Manufacturing

Our brief: How can LEGO co-create successful new products with its consumers?

What we did: We conducted stakeholder interviews and workshops and then co-designed, prototyped and delivered a range of new open innovation pilots with kids, employees, and other brands.

What happened: The strategy was signed off by LEGO’s Board and is now being implemented across the business, notably via LEGO Ideas, now the world’s largest crowdsourcing platform with 1 million members.

"The team have helped us develop a new way of thinking, by connecting the dots both internally and externally.”

Senior Director, Innovation