"100%Open helped us explore the true potential of open innovation and act our way into a new way of thinking.”
Senior Director, Innovation
Senior Director, Innovation
Sector: Manufacturing
Our brief: How can LEGO co-create successful new products with its consumers?
What we did: We conducted stakeholder interviews and workshops and then co-designed, prototyped and delivered a range of new open innovation pilots with kids, employees, and other brands.
What happened: The strategy was signed off by LEGO’s Board and is now being implemented across the business, notably via LEGO Ideas, now the world’s largest crowdsourcing platform with 1 million members.
ideas.lego.com
