Sector: Engineering & Design
Our brief: To design a visual strategy for Cundall’s sustainability programme based on the company’s One Planet Living philosophy.
What we did: Our design team created an engaging and memorable rich-picture depicting a globe made up of the four separate layers, with each of the layers representing one of the four cornerstones. On each layer of the infographic, people carry out or take part in different activities relevant to that aspect of Cundall’s sustainability strategy. Alongside the infographic, we also created a simple but effective brand mark to represent the strategy across all media at any scale.
What happened: As planned, Cundall have integrated the infographic into their induction video and have used it extensively in presentations and in print material. It has also been blown up at scale on banner stands in all of Cundall’s 21 offices worldwide and will be used in their annual sustainability reports.