A crowd project

E.ON.

Sector: Utilities

Our brief: Can we co-create new products and services with our customers?

What we did: 100%Open worked with E.ON for 3 years to develop an open innovation strategy, crowdsource ideas and find new technologies. The Home of the Future project encompassed a 5-show series on Channel 4 to drive brand perceptions and co-create with customers.

What happened: The Home of the future project alone attracted over 4,000 participants, 1,600 ideas, 16,000 votes and 8 £10m propositions for development. E.ON also enjoyed improved customer relationships.

“Working with 100%Open on the Power to the People project has helped E.ON deliver a new and exciting customer co-creation programme that has really opened up new insights, propositions and partnership opportunities.”

Kate Ainscough, Head of Innovation, E.ON

E.ON.

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