This Jam™ programme is making lifestyle research data available to a number of brands with similar interests, and encouraging them to use it to co-create new product ideas and joint ventures. The launch pad for the ideation process is Discovery Species, the most comprehensive piece of research ever carried out into the changing lifestyles of young men across Europe, commissioned by Discovery Channel and carried out by creative strategic consultancy Sense Worldwide.
Sense Worldwide’s web 2.0 social insight application, FYI, makes the insights available to a select number of complementary brands who are adding to the insight and creating conversations around it. 100%Open and Sense Worldwide are running a series of face-to-face workshops with consumers and category experts in addition to senior marketing, innovation and strategy staff from participating brands.
The programme was launched in November 2009 and the first phase was completed in Spring 2010, with a list of feasible brand, product and service ideas as investible propositions.
