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Case Studies

Jam

  • Starts with finding collaboration partners, often to explore a broad opportunity
  • Is a cooperative process, with customers, suppliers or users
  • The innovation process is facilitated  through a Catalyst
  • Innovations are built using an iterative process
  • Tend to be external routes to market (e.g. joint ventures)
  • Tried and tested with Virgin Atlantic, Oracle, Tesco & McLaren

Discover

  • Starts with an innovation brief detailing a specific unmet need
  • Is a competitive innovation marketplace amongst customers, suppliers or users
  • The innovation process is mediated  by a Trusted Agent
  • Innovations are extracted through  a linear process
  • Tend to be  internal routes to market (e.g. license deals)
  • Tried and tested with Procter & Gamble, Orange, Shop Direct & CRUK