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The 100%Open Network


Roland Harwood – Co-Founder & Managing Partner

Roland Harwood_80x80Email:

Twitter: @rolandharwood

Roland co-founded 100%Open, coming from NESTA where he was Director of Open Innovation. Graduating with a PhD in physics from Edinburgh University, he has held senior innovation roles in the utilities and media industries and in addition has worked with 100’s of start-ups to raise venture capital and commercialise technology. In addition he has worked as a TV and film music producer for SonyBMG.

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David Simoes-Brown – Co-Founder & Creative Partner

David Simoes-BrownEmail:

Twitter: @deeyesbee

David co-founded 100%Open in 2010, spinning out of UK Government innovation agency NESTA where he led the Corporate Open Innovation programme. In his capacity as Strategy Partner at 100%Open he helps global clients like LEGO, P&G, Oxfam and Orange find valuable innovations from external sources and is increasingly interested in crowdsourcing with consumers as a route to new value. A biology graduate and father of two girls, David has a background in advertising, branding and design, having held strategy directorships at DDB, Seymourpowell and Moving Brands. David is currently writing a book that explains the role of human emotion in decision-making and enjoys photography and restoring old cars.

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Gina LoBuglio – Studio Manager & Network Coordinator

Gina LoBuglioEmail:

Twitter: @GLoBuglio

Gina joined 100%Open in 2013 as our Studio Manager and Network Coordinator. Focused on improving future prospects, she criss-crossed the planet from her native San Francisco to Dublin and back again before earning an undergraduate degree in English literature at Goldsmiths College. With a background in retail management, customer service and administration, she prides herself on an ability to build strong relationships and enjoys being useful. When not doing her teenage son’s laundry, Gina can be found working out at a small fitness studio in Shoreditch.

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Jogesh Limbani – Client Services Director

Jogesh LimbaniEmail:

Twitter: @jogeshlimbani

Jogesh joined 100%Open as Client Services Director in 2012. Previously he was Head of Open Innovation at Orange, where he was responsible for blazing the trail of Open Innovation for Everything Everywhere, France Telecom Group, Orange Labs and Orange UK. His passion is to tackle organisational antibodies and make innovation happen within complex organisations. On Saturday mornings he enjoys the challenge of chasing after his two daughters while trying to teach them French.

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Murray Sim – Head of Design

Murray SimEmail:

Twitter: @murray_sim

Murray joined 100%Open as an associate in 2011. Trained as a Product Designer he went on to work in Graphic Design, in Interactions for Microsoft Research, and in Service Design for pioneering agency live|work. With a user-centric approach he has helped local authorities get long term unemployed back to work, art galleries rethink their service offerings, and private organisations better understand their partners, employees and customers. Murray uses his unique skill-set to help our clients develop practical solutions and communicate them with stand-out design flair.

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Simone Jaeger – Head of Account Management

Simone JaegerEmail:

Twitter: @simonejaeger

Simone joined 100%Open in 2011. Using a dynamic tool kit of knowledge, skills and techniques, Simone leads on account management and supports the 100%Open associates network across our varied client base. Taking a partnership approach in order to deliver bespoke and multi disciplinary solutions, Simone loves turning ideas into action – blending a can-do attitude and collaborative spirit, with a sensitivity for what each part of the system needs. In her spare time, Simone sings in a harmony choir and loves swimming outdoors in her local lido.

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Sean Miller – Programmes & Service Design

Sean MillerEmail:

Twitter: @fanana

Sean joined 100%Open as an associate in 2010. A former project engineer, management consultant and saved by service design and open innovation, Sean has worked on oil platforms in the North Sea, pulp and paper factories in Norway and everything in-between. With a glass half-full disposition mixed with the rigorous application of uncommon sense, he helps clients to deliver brilliant programmes. Sean writes movie scripts in his spare time and is still looking for his first buyer and runaway success.

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David Townson – Proposition Design & Development

David TownsonEmail:

Twitter: @davidtownson

David joined 100%Open as an associate in 2011. A designer and design manager whose work has involved the innovation of such things as; returnable transit packaging, knowledge management systems, cat flaps, educational programmes, online courses for aspiring playwrights and automated banking services. David uses strategic design management methods to enable clients’ business to grow. When not at work, he is most likely to be found in his campervan, with the family, heading for the coast.

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Rhiannon James – Project Manager

Rhiannon JamesEmail:

Rhiannon joined 100%Open in 2015 as Project Manager. She has a passion for new technologies and creativity with a track record of successful development and implementation of brand, experience and organisation strategies. Rhiannon has delivered a mix of revenue generating and internally focused projects and programmes at a regional, national and international level for agencies such as SapientNitro, organisations including D&AD and Creative & Cultural Skills and for a wide range of FMCG and finance clients.

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Juliette Darby – Finance & Accounts

Juliette DarbyEmail:

Juliette joined 100%Open in 2014 to manage the finances and accounts. She has varied experience in the community, charity & public sectors that includes project initiation, management & development, mental health social work, family support & parenting education. Outside of work Juliette is a mum of three kids , a volunteer with Home-start and studying systemic thinking at the Tavistock & Portman NHS Trust. She enjoys yoga to relax!

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Yanitsa Vladimirova – Project Assistant

Yanitsa VladimirovaEmail:

Yani joined 100% Open as an associate in 2015. She has experience in advertising, strategic development, and the implementation of targeted campaigns for start-ups and globally established brands. She has also participated in several urban projects in her home town of Sofia that fueled her passion for urban culture and creative entrepreneurship. She is currently working towards her MA in Cultural & Creative Entrepreneurship at Goldsmiths University, where she has the opportunity to connect and exchange ideas with fellow creatives from around the world. She strongly believes that collaboration can inspire innovation and open new perspectives. Outside of work, she loves music, yoga, snowboarding, and hanging out with friends.

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Struan Hogg – Web Development & Design

Struan Hogg

Struan joined 100%Open as an associate in 2014. Struan is a front-end developer and designer with a passion for creating intuitive digital experiences. Over the last 6 years he has helped a large variety of businesses to build online platforms that are both functional and visually pleasing. When he’s not in front of a computer, Struan loves to travel, hike and attempt to speak German.

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Lucy Gower – Training & Coaching

Lucy GowerEmail:

Twitter: @lucyinnovation

Lucy joined 100%Open as an associate in 2012. She is a trainer and coach specialising in the people part of innovation. From a background in both design and fundraising, she led the first innovation team at the NSPCC in 2007 and it was here that Lucy realized that you can have the best ideas, processes and technology, but if you don’t have the right mix of people lined up and committed to ideas and the impact they can have then even the best ideas will fail.

Since leaving the NSPCC in 2012 Lucy has worked with over 50 organisations including Amnesty, Cystic Fibrosis Trust, Nesta, The Children’s Society and Greenpeace. Lucy specialises in strategic innovation and developing creative teams that deliver results.

Lucy is author of The Innovation Workout and is a regular blogger and conference speaker, both in the UK and overseas.

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Kim van Niekerk – Coaching & Facilitation

Kim van NiekerkEmail:

Kim joined 100%Open as an associate in 2012. Kim has spent 10 years working across the corporate and third sector and trains and coaches senior management in the UK’s largest and smallest charities in fundraising strategy. She was a founding Director of The Foundation for Social Improvement, a founding Fellow of Profit with Purpose, an RSA fellowship network and a Trustee of Sail 4 Cancer. Kim’s hobbies are pretending to go to yoga, using Boris Bikes and long walks along the Thames with a take away coffee.

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Simon Lewis – Product Innovation & Delivery

Simon LewisEmail:

A creative and hands-on entrepreneurial and professional engineer, Simon brings a detailed understanding of technology, and diverse and well-developed commercial skills. Combining enthusiasm for innovation with passion for market delivery, he leads and contributes to the invention and delivery of new products and services that work effectively and profitably in context — both human and commercial. He always seeks roles that require an excellent understanding of people and technology that offer a rare chance to “put a dent in the universe”.

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Katie Walsh – Online Community Manager

Katie WalshEmail:

Katie joined 100%Open as an associate in 2011, specialising in moderating productive online communities. Having trained as a theatre designer and then art teacher, she most recently was the Editor of Planet Science, an award winning online community for students, parents and teachers. She also co-ran a science film making competition SciCast and developed a ‘Hidden Science Map’ dipping into improvised comedy and radio reporting along the way. She also sings in the harmony trio, The Fuchsias.

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Richard Telford – Designer

Richard TelfordEmail:

Richard joined 100%Open as an associate in 2013. He has worked within the innovation and design sector for the past 8 years, gaining experience as a senior designer for the service design consultancy live|work and more recently as a service design manager for Orange. He’s comfortable in a range of project roles but gets the greatest satisfaction from helping clients to communicate their thinking by creating clear and engaging visualisations.

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Carmen Marrero – Communication

Carmen MarreroEmail:

Carmen has been an associate of 100%Open since 2011. She is a specialist in the marketing of services through integrated media and the use of partnerships and networks. She runs her own consultancy helping clients find and express their point of differentiation. Over the last decade, she has worked with some of the leading thinkers in the area of branding and innovation, including Wolff Olins, Wally Olins at Saffron, and IDEO. Carmen is a classical pianist by training.

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Guy White – Creative Problem Solving

Guy WhiteEmail:

Guy joined 100%Open as an associate in 2012. Guy spent over 12 years working to launch, turnaround and grow some of the worlds most recognised brands in the FMCG, automotive and energy sectors across Europe, Middle East and Africa. He is based in Geneva. He spends his time introducing open innovation to Swiss based companies and demonstrating why it is important to become more creative. He loves helping clients develop exciting brand strategy and has an enormous passion for people development. In his spare time he can be found on the ski slopes around Switzerland or above them learning to paraglide.

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Andrew Thomson – Innovation Radar

Andrew ThomsonEmail:

Andrew joined 100%Open as an associate in 2011. Graduating with a PhD in Chemistry from Cambridge University, Andrew began his career at Library House, a UK-based provider of intelligence on fast-growth, innovation-led private companies across Europe. More recently, he was head of Cleantech Group’s Global Innovation and Investment Trends practice. Andrew has built and managed intelligence products that have helped global companies such as IKEA, GE, DuPont, BP, Philips and BASF to discover investment opportunities and sector-specific partners.

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Carolina Avila – Project Director Colombia

Carolina AvilaEmail:

Carolina joined 100%open in 2014 as Project Director for Colombia CO4 open innovation program. After finishing an MA in Innovation Management at Central Saint Martins, she went back to Colombia where she has been accompanying different local and global organisations from the public, private and social sector in the development of their innovation cultures, training internal facilitators, running focused ideation workshops and pushing things to make ideas happen. Loves working with people, and truly believes in people’s power to create meaningful change when working together. In her spare time Carolina likes walking and taking pictures and wants to bring design back into her life.

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Caterina Leoni – Project Manager Switzerland

Caterina LeoniEmail:

Caterina joined 100%Open in 2013 as Events and Communications Associate, Northern Europe. She is the main organiser for UnionSuisse and project manages work in Switzerland and beyond. A communications specialist with 10 years expertise in marcomms and design, she has worked client-side and agency-side managing innovation processes from ideation to production. She is a natural creative thinker and passionate about the power of networks. And as she says, “Such a cliché for an Italian: I run a food

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Andrew Sleigh – Digital Marketing

Andrew Sleigh

Andrew joined 100%Open as an associate in 2010. As ex-head of strategy at digital agency Worth. Andrew has over a decade’s experience in digital marketing and communications. For clients as diverse as COI, GlaxoSmithKline, Channel 4 and British Library, he has helped them break new ground in digital technology. He specialises in user-led platforms, mobilising communities to collaborate, share stories and change behaviour. When not online, Andrew heads for the hills, seeking out the most miserable weather this country has to offer.

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Joao Simoes-Brown – Online Community Facilitator

Joao Simoes-BrownEmail:

Joao joined 100%Open’s team of Associates in 2014 as an experienced online community moderator. She also works for the Language Development Department of a London school. Joao has been a translator and public service interpreter for 15 years and has worked in market research as part of an international team of researchers. She has 2 daughters, loves drawing for the joy of it and resorts to meditation to put things into perspective

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Cassie Robinson – Strategic Design & Networks

Cassie Robinson

Cassie joined 100%Open as an associate in 2012. As a 1st Class fashion graduate Cassie co-founded her own design enterprise and was named a Creative Pioneer by Nesta in 2004. She has since turned her design practice toward social concerns and gained an MSc in Applied Positive Psychology specialising in collective efficacy, networks, strengths based approaches and behaviour change. Alongside working on a range of projects for clients such as the Nominet Trust and FutureGov she is Innovator In Residence at Hub Westminster, sits on the Board of Snook, and the Advisory Board for Social Spaces. Cassie is also curating a book on vulnerability and intimacy to be released later this year.

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James McGilvray – Early Stage Business Development

James McGilvray

James specialises in rapid early-stage business development. An experienced consultant and business owner he set up a company, with input from industry associations and regulatory bodies, that built game-changing software now being adopted by the consumer credit industry. More recently he has been helping the Science & Technology Facilities Council to fast-track the commercialisation of emerging technologies.

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Donal O’Connell – Intellectual Property

Donal O'Connell


Donal joined 100%Open as an associate in 2013. He worked in engineering for many years at Atari, Philips and Nokia, but then fell into intellectual property management. Donal now helps clients to appreciate their intellectual capital, assets and property, and to ensure that they then manage these intangibles in an efficient and effective manner. An Adjunct Professor at Imperial College Business School where he teaches about IP management, he has also published two books: ‘Inside the Patent Factory’ and ‘Harvesting External Innovation’. If Donal does get any spare time, he likes spending it in his garage tinkering with his old classic car.

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Laura Sorvala – Designer


Laura joined 100%Open as an associate in 2014. Hailing from Finland, she initially trained in Graphic Communication and worked as a designer in a branding agency. Since then Laura has specialised in illustration and helps illuminate processes and complex information by drawing rich pictures, user personas, cartoons, storyboards and large graphic recordings. Over the last ten years, she has also facilitated ideas workshops, created public artworks, co-designed pervasive street games and organised social design projects. Laura is currently working on a documentary web comic and loves hiking and foraging in nature.

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